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jaysh4922
09-26-2016, 02:18 AM
They are both marketing techniques. SEO is the process of improving a web site's rankings in search results of search engines like Google, Yahoo, and Bing. These listings are also known as "organic" listings. SEM involves driving website traffic via paid advertising. SEO helps improve organic search results while SEM focuses more on advertising.

Liyanscom321
09-26-2016, 06:53 AM
Seo is search engine optimization
SEM is search engine marketing.
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bangalorewebgur
09-26-2016, 08:00 AM
SEO
SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
SEM
“Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

fayeseom
09-27-2016, 12:52 AM
SEO is the process of building the website and getting it to rank in the search engines and get traffic. SEM on the other hand is what is done with the traffic once a website is getting traffic. Lead gen, email lists, affiliate marketing, etc. At least that is always how I've seen it. Then again I know some people who consider PPC to be part of SEM, since they are ads that show up in the search results. I guess it really doesn't really matter though.

RH-Calvin
09-27-2016, 12:55 AM
Search engine optimization is a part of search engine marketing. It is the process of marketing and build your online reputation in search engines. The SEO process helps to build your website ranking and popularity in search engines.

pablohunt2812
09-27-2016, 11:27 AM
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing the web property to get better rankings in the search results while SEM goes beyond SEO. It involves other methods as well which can get you more search engine visitors like PPC advertising.

Search Engine Optimization (SEO)

I have explained before what is SEO and why is it important and I have also outlined what in my opinion are the most important SEO tips. For the purpose of doing a comparison between SEO and SEM I will re-state the definition of SEO so that it is clear for everybody what the difference between the two is.

What is SEO?

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

On-Site and Off-site SEO

There are 2 main pillars of SEO, what is called on-site SEO and off-site SEO. On-Site SEO are rules you can apply on your web site or blog so that it’s more search engine friendly. For example you need to use proper titles, good descriptions, well formatted URLs, correct use of H1, H2 and images and many more. You can read my version of the 15 on-site seo tips for beginners to get a good idea of how you can optimize your web site for search engines.

Off-site SEO refers to the process of getting votes from other web sites for the purpose of increasing your web site’s trust in the eyes of search engines. For beginners this may be confusing but try to think about it like a ranking system where the web site who has the most votes ranks higher. Votes in our case are links coming from other web sites to your site. That is also the reason why off-site SEO is referring to as link building.

To avoid any misunderstandings it’s not only a matter of how many links you have pointing to your website but also from where these links are coming and a number of other factors I am not going to cover now.

Search Engine Marketing (SEM)

Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO. As you can see there are many more ways to increase your web site’s traffic besides SEM and SEO.

What is SEM?

So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic (Paid search advertising).

Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches.

The most well-known advertising agency for PSA is Google Adwords. Through Google adwords you can get your ads appear in the Google search results and you pay only for the clicks on your ads. This is also the reason why the whole process is called Pay-per-click or PPC. Bing and Yahoo have a similar system but it not so successful and widely known as Adwords.

Importance of SEM Traffic

SEM traffic is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use the search engines to find a solution to a problem, an answer to their question or to learn how to do something. So when searches click on a web site from the search results or click on an ad, they are more likely to convert. The relevancy of the displayed web sites and ads makes SEM traffic more valuable than any of the other sources. Facebook and twitter are trying to optimize their advertising platforms to utilize targeted traffic but still traffic coming directly from search engines has a better ROI.

benben1
09-30-2016, 11:25 AM
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing the web property to get better rankings in the search results while SEM goes beyond SEO. It involves other methods as well which can get you more search engine visitors like PPC advertising.
:D

sadianisar
10-01-2016, 06:15 AM
SEO: Search Engine Optimization is a technique which is used to optimize a website according to the guidelines of search engines.
SEM: Search Engine Marketing is a paid technique which is used to advertise a website on the top of SERP on the base of keywords by paying to search engine.

alex.thomson
10-01-2016, 07:07 AM
SEO : Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo, and other search engines.

SEM : Search engine marketing (SEM) is a type of Digital marketing that includes the advancement of sites by expanding their perceptibility in web crawler results pages (SERPs) basically through paid promoting. It is the procedure of picking up site activity by obtaining promotions on internet searchers.

ShreyaKoushik
10-08-2016, 04:25 AM
SEO - SEO stand for search engine optimization, it’s the one of the finest technique for improving your website ranking in search engine and also it’s very helpful for generating target visitors to your website. It’s very different and better in comparison with traditional marketing.

SEM - SEM is the part of online marketing, it stand for search engine marketing, it provides a social platform for business owners to the promotion of their business product, brands, and services. SEM provides an individual way to find consumers website product information very easily.

daikaads
04-06-2017, 09:26 AM
SEO is the abbreviation of Search Engine Optimization which is used to optimize a website based on the guidelines of search engines.
SEM stands for Search Engine Marketing which is a paid marketing technique used to promote a website on the SERP by paying to search engine.

luyenhoiuc
04-06-2017, 11:16 PM
SEO: search engine optimization
SEM: search engine marketing

johngalvin
04-07-2017, 12:25 AM
in mu opinion, SEO is free. SEM is paid!