What is meant Possum Update

[glennmaxewell]

Can anyone list out the details about possum update which was recently rolled out by Google, I like to get the core aim of this algorithmic update.

[ShreyaKoushik]

You will get complete information about latest Possum & penguin 4.0 update from this site:

http://www.link-assistant.com/news/penguin-and-possum.html?utm_source=email&utm_medium=broadcast&utm_campaign=penguin-possum-04102016

[BerthaJones]

Possum has nothing to do with live indexing. This update is related to local SEO, in short word business had problem to rank for city if they fall of its borders. Now with this update they rank like they are inside city borders equally with competition from that city.

Here is article awesome article on that theme:
http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

[pablohunt2812]

You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine algorithm.

Google did not announce the adjustment. SEO pros first noticed a massive change in local and map results, what they call the 3-pack and Local Finder, on Sept. 1 and closely scrutinized search results over following weeks. Some call it the most significant change to local search results since Pigeon in 2014.

The Importance of Locations

Specifically, businesses that fall outside the physical city limits saw a huge spike in rankings. Previously, businesses located just outside a city’s limits had extreme difficulty appearing in local search results – a source of consternation for businesses, their marketers and SEO consultants. Even if businesses listed the city on their mailing addresses and their customers probably thought of them as located in the city, Google’s results ignored them if they were located in a different census-designated place. Most viewed this as a geographic technicality, but not Google.

[mykarvachauth]

While the principles of achieving a successful local SEO campaign haven’t changed, and it’s still very important to have an optimised Google My Business listing. Possum has ‘shaken up’ how local search works and is undoubtedly the biggest change to the local search algorithm since the confirmed 2014 Pigeon update.

[aceamerican]

Possum is Google's latest algorithm update, which affects local results.