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manvijoshi
10-14-2016, 08:06 AM
Hello friends,

Any One Tell me about How to Increase Quality Score in PPC?

RH-Calvin
10-18-2016, 01:44 AM
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

kaufenpreis
10-18-2016, 12:10 PM
What is Quality Score? Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.

No one outside of Google knows exactly how much each factor “weighs” in the Quality Score algorithm, but we do know that click-through rate is the most important component. When more people who see your ad click it, that’s a strong indication to Google that your ads are relevant and helpful to users. Accordingly, Google rewards you with:

Higher ad rankings
Lower costs

Arangs
10-19-2016, 01:24 PM
Increase Quality Score in PPC:
Create a separate campaign for the broad match keyword style
Reduce the number of keywords in each group
Use the keyword Negative
Focus by region
Replace inefficient ad
Use the sitelinks
Improving landing page experience

michanik
10-20-2016, 01:13 AM
Structure your campaigns into smaller yet targeted ad groups.
Optimize keyword ad copy.
Target your landing pages