What areas do you think are currently the most important in organically ranking?

[SerenMckay]

What areas do you think are currently the most important in organically ranking a site for a particular keyword?

[AliceFowell]

I think, the Areas are currently the most important in organically ranking for a particular keyword is :

1) Keyword in anchor text of external & internal back links.

2) Internal link structure.

3) Keyword density in content, title, description, alt tags, h1 tag etc.