What are the various advantages and disadvantages of pay per click advertising?

[ShreyaKoushik]

What are the various advantages and disadvantages of pay per click advertising?

[rajeshparmar]

Following is the advantages and disadvantages of PPC

Advantages
– PPC is simple and can generate traffic quickly.
– PPC campaign results are easy to measure.
– PPC allows you full control.
– PPC Ads can be adjusted easily.
– PPC Ads are cost-effective.

Disadvantages
– PPC can cost a lot if you can’t manage the campaign properly.
– PPC can generate junk traffic.
– PPC campaigns are not always successful.

Reference: https://www.primeview.com/blog/pay-per-click-advertising-advantages-disadvantages/

[samant]

Merits:

PPC can show results very quickly
PPC data can inform your other marketing channels.
Demerits:

PPC Advertising Is Rather Complicated
PPC Advertsing Is Really Expensive