View Full Version : What are the various advantages and disadvantages of pay per click advertising?
ShreyaKoushik
11-11-2016, 02:53 AM
What are the various advantages and disadvantages of pay per click advertising?
rajeshparmar
11-16-2016, 04:29 AM
Following is the advantages and disadvantages of PPC
Advantages
PPC is simple and can generate traffic quickly.
PPC campaign results are easy to measure.
PPC allows you full control.
PPC Ads can be adjusted easily.
PPC Ads are cost-effective.
Disadvantages
PPC can cost a lot if you cant manage the campaign properly.
PPC can generate junk traffic.
PPC campaigns are not always successful.
Reference: https://www.primeview.com/blog/pay-per-click-advertising-advantages-disadvantages/
samant
11-16-2016, 04:54 AM
Merits:
PPC can show results very quickly
PPC data can inform your other marketing channels.
Demerits:
PPC Advertising Is Rather Complicated
PPC Advertsing Is Really Expensive
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