What is the Types of PPC and it's usage brief explanation? [Archive]

Sonika11Mehra

11-15-2016, 03:24 AM

Types of Pay-Per-Click Advertising
Pay-Per-Click (or PPC) advertising is relatively new in terms of marketing as it has only been made possible by the internet. PPC ads are adverts that are paid for per click, as opposed to impressions, time or leads. If you purchase advertising on a PPC basis, it may or may not lead to sales, depending on the optimization of your customer journey.
* Paid Search:
The most well-known example of this is Google Adwords. Initially started as a simple paid search engine listing, Google has expanded their offering to include Shopping, which pulls a product feed from your site, displaying your products in search results, and in the Shopping section.
This is a great way to put yourself in front of people when they are looking for you, but it only allows you to be seen by them at that time. To reach them at other times, other types of PPC advertising are needed.
* Social Media Adverts:
These include Facebook adverts and can generally be targeted at people who have certain interests, as well as those of set ages, genders, marital status and location. Social media advertising is a great way to reach your target audience and interact with them.
* Display Ads:
These are pay-per-click banner or text ads that are displayed on different websites. To use display ads, you need to register with a display ad network, for example, Google (who run this through Adwords). You can then target the audience you need and display either a banner or a text advert to them.
* Remarketing:
If you use remarketing through a network (Google also provide a remarketing option through their display ads network) you drop a cookie onto your website visitors’ computer when they visit your site. Then, when they are on other websites, they will see a banner, product listing or text advert, enticing them to return to your website.
This can be a great way to close sales, but of course, your network of potential targets is only as big as the amount of people who visit your website, so this works well as part of a wider advertising strategy.