How do Search Engines find and rank sites?

[ruhikhan]

Hello friends,

How do Search Engines find and rank sites?

[Ritika gosh]

Once upon a time search engines looked at words. Over the years the movement has been towards concepts. Or as the new mantra goes, “things not strings�.”

Yes, indeed, the words on the page do come into play, but more often than not, it is more about identifying the concepts of a page or a website. This helps them better deliver results in a commonly more personalized world.

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[rajeshparmar]

Search engines works on crawling based system. They have crawlers who crawl our websites and send updated data to there servers. And Search engines rank website on there quality basis. For that they update his core algorithm on regular basis. Like Google's last major quality update was Penguin 4.0 which is basically for spammy backlinks.

[Sonika11Mehra]

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant.

Each search engine has developed a formula for ranking websites. Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to achieve improved results.

Anyone that owns a website wants to rank well in search engines. The process of improving your sites “rankability” is known as search engine optimization, search marketing or SEO for short. Because search engines are constantly evolving, it is important to stay informed of these changes in order to modify your on-site optimization and SEO strategy. In order to understand how to optimize your website, you first must understand how a website gets ranked in search engines.

[deepakrajput]

Search engine check quality of the site content and backlinks.

[dennis123]

There are different things which helps to boost ranking like keyword optimization, url structure domain age etc.