What is the difference between Bounce rate & Exit rate?

[ShreyaKoushik]

What is the difference between Bounce rate & Exit rate?

[SEOCLICKINDIA]

Website Bounce Rate is the percentage of visitors that visit a page on your website and don’t visit any other pages. For example someone may come in to a page via a search engine and then go to another site without visiting any of your other pages.


The Exit Rate on the other hand is the percentage of people who have left the page but would have previously visited other pages. The figure is worked out by the percentage of visitors that leave your website from a page based on the number of visits to that page.