Mariajerek
12-01-2016, 06:29 AM
Here, are some of the major benefits that a loyalty program has for your business:
Reduction in costs – By the creation of a loyal customer base, businesses are enabled to bring down the cost that is being diverted to their rigorous marketing campaign. Here, word-of-mouth plays a crucial role as a powerful and cost-effective tool for marketing your brand.
Edge over your competition - Loyal customer tend to stick to the brand and that means it makes the business immune to competition and economic ups downs.
Increase up-selling and cross-selling – Once winning the loyalty of the customers, it is relatively easy to up-sell and cross sell the products and services. This can help a business in the long run.
Reduction in costs – By the creation of a loyal customer base, businesses are enabled to bring down the cost that is being diverted to their rigorous marketing campaign. Here, word-of-mouth plays a crucial role as a powerful and cost-effective tool for marketing your brand.
Edge over your competition - Loyal customer tend to stick to the brand and that means it makes the business immune to competition and economic ups downs.
Increase up-selling and cross-selling – Once winning the loyalty of the customers, it is relatively easy to up-sell and cross sell the products and services. This can help a business in the long run.