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EmilyPete
12-20-2016, 05:58 AM
What is the difference between bounce rate and exit rate?

KateSteel
12-20-2016, 07:15 AM
Bounce Rate: the percentage of visitors to a particular site who navigate away from the site after viewing only one page.

Exit Rate: For all page views to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

CarolineMurphy
12-20-2016, 08:40 AM
A high bounce rate on a home page is usually a sign that something is wrong. But again, ensure you have a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for few keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

luffy268
12-20-2016, 09:35 PM
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
Exit rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page.

ShreyaKoushik
12-21-2016, 02:10 AM
Bounce rate- The definition of Bounce Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site.

Exit rate- Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session.