How effective is Mobile SEO?

[Sonika11Mehra]

How effective is Mobile SEO?

[incomecracker]

Google scans the mobile version of any given website just as it does the desktop version. Search engine robots will explore a website for a mobile URL, then re-index the mobile version. Do not forget that both versions of the site are inextricably connected:
Web pages are indexed together
The Desktop version is the main source of content
The Title is obtained from the desktop version
Some signals from the desktop version also influence the mobile search rankings. The most important thing here is the issue of behavioral factors. Make sure that the mobile version of your site is optimized to perform the necessary tasks of visitors with big thumbs (no mouse clicks are conducted on mobile devices). Also, after implementing the mobile version of the site, do not forget about the usual SEO factors.

Responsive web design

"One design for all platforms" sounds great, but the reality is more severe. This option requires additional coding, which in turn can slow down the entire site for all devices. The catch here is that Google appeals to a site’s responsive design. Google also prefers fast loading pages. Unfortunately, achieving this may be mutually exclusive.
Checklist for your mobile SEO:
· uses the canonical URL in the site map
· pays attention to both versions of the site (desktop and mobile)
· mobile version may differ from the normal version of the site
· links in the app to the site
· focus on behavioral factors
· redirect to a mobile subdomain to avoid "breaking" pages
· speed of page loading
· lack of scroll width
· optimization of code JS and CSS (effective selectors, lazy loading)
· no flash
Why is all this so difficult? Why do you need a mobile version? According to Google, mobile-friendliness will be a ranking factor after an April 21st update. Consequently, if you don’t have a mobile version of your website yet, then you should start worrying about this issue now.

[sadianisar]

Mobile SEO is really effective if your website is responsive also.

[alpa]

Mobile SEO is the novel and benefited aspect of the digital marketing.

[arianagrand]

As people rely more and more on their smartphones and mobile devices, businesses are looking for ways to cater to these new habits. With mobile usage rising, the need for mobile SEO is a must for businesses looking to improve their sales and conversions.