What is the impact of Quality score on CPC and Ad Position ?

[angelinagertz]

What is the impact of Quality score on CPC and Ad Position ?

[rohit]

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.

[chiragpatel108]

In Simple words,

if your website or landing page have high quality score than you have to pay less your advertisements to search engine.

[dyhair77]

Your Quality Score has a big impact on both your ad position and your CPC.

[dennis123]

Generally speaking, the higher your Quality Score, the lower your cost per conversion. Remember, a high Quality Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click.

[david hong]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors

[chiragpatel108]

Your Landing page's Quality Score give big impact on paid advertising. if your web page quality score high then you can beat your competitor for ads and also pay less amount to search engine for showing your ads on search engine as well as it's partner websites.