What are PLA ads?

[angelinagertz]

What are PLA ads?

[inmark]

We use Google Shopping and Product Listing Ads interchangeably throughout the book. They mean the same thing – Google's paid shopping ads program, which consists of the Google Shopping data feed, the Google Merchant Center dashboard and the Product Listing Ads campaign section of Google Adwords.

[Scopehosts]

Product Listing Ads are search ads that include richer product information, such as product image, price and merchant name, without requiring additional
keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.

Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks your ad and completes a purchase on your site.

[ITSGOLIVE]

We use Google Shopping and Product Listing Ads interchangeably throughout the book. They mean the same thing – Google's paid shopping ads program, which consists of the Google Shopping data feed, the Google Merchant Center dashboard and the Product Listing Ads campaign section of Google Adwords.

[thomasrebello]

Product Listing Ads are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results. Product Listing Ads are most distinguishable in that they:
1) Feature a product image, and
2) Are tailored towards products and product categories (vs. keywords)

[sachinkumar12]

We use Google Shopping and Product Listing Ads interchangeably throughout the book. They mean the same thing – Google's paid shopping ads program, which consists of the Google Shopping data feed, the Google Merchant Center dashboard and the Product Listing Ads campaign section of Google Adwords.

[Krishna Bangla]

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[Glendajones]

We use Search engines Purchasing and Item Record Ads interchangeably throughout the book. They mean the same thing – Search engines paid shopping ads program, which includes the Search engines Purchasing data nourish, the Search engines Merchant Center dash panel and the Item Record Ads campaign part of Search engines Google adwords.

[Tommy Tommy]

Product Listing Ads (PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results. Product Listing Ads are most distinguishable in that they:
1) Feature a product image, and
2) Are tailored towards products and product categories (vs. keywords)

[samant]

Thanks for your great full information

[SD Groupkol]

PLA is Product listing Ads.It includes all the information of products.

[educaindia]

PLA is Product listing Ads.

[kumar1]

PLA ads is a Shopping and product listing page. In Which we listed our ads Google Merchant Centre Dashboard & Campaigns.