View Full Version : What is difference between Goals & Funnels ?

01-11-2017, 07:32 AM
What is difference between Goals & Funnels ?

01-11-2017, 07:49 AM
A funnel conversion rate assumes a specific path before the goal. For instance, let's say you run a campaign for Widget A using a landing page with targeted traffic. You want to see the funnel conversion rate for that landing page, add to cart, then thank you page (in that specific order) to gauge the effectiveness of your campaign. You see that specific funnel conversion rate is 2%.

For a goal conversion rate, all you care about is maximizing a conversion rate overall. Let's say that goal is simply to increase Widget A's conversion rate (on your web properties) regardless of whether users enter via that landing page or come to your regular website, check out on your Facebook page, etc. In many cases you will have to blend stats from different platforms because of different analytics setups- but not always.

01-11-2017, 08:37 AM
Goal and funnel both in google analytic to help us and tracking our conversion and user action.

01-11-2017, 09:01 AM
Goals are visitor tracking method which you can set them into different criteria on your website.

01-11-2017, 10:28 AM
The funnel conversion rate is the number of people who finish the conversion funnel by converting (ie you can raise your revenue by 50% if only 15% more people would make it all the way through the funnel. And most likely, you can optimize it even more.than by adding a product to the cart). The difference between this and the conversion rate of the site is that the conversion rate of the site measures the relation between the number of people who make the conversion and the total number of visitors to the site, including visitors who bounced, visitors who didn’t add anything to their cart and so on. For the purposes of CRO this is useful because those people who added something to their cart or even proceeded a further step or two down the funnel are most likely open for conversion and something inside the funnel made them stop. So you have a focus area which can relatively easily give you more conversions. A low hanging fruit, to say so. If you have, say 30% funnel conversion rate, ie of people who the channel (enter total number buying something from the site) in relation to.

david hong
02-07-2017, 07:28 AM
The Funnel Visualization report only shows one session to each step in the funnel, so if a user sees the same step twice—either by navigating back to it from another step or refreshing the page/screen—the second session shows as an exit to that step's page/screen.

The Goal Flow report shows loopbacks. If a user loops back or refreshes a particular page/screen, you see two pageviews/screenviews. (You may need to increase the level of detail to see more connections.)