What is the definition of keyword?

[riprook7]

What is the definition of keyword?

[fayeseom]

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

[alpa]

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.

[Anka]

I agree with the above :)
Kyewords are words or phrazes that people type in Google Search - for which your site appears or should appear in SERPS

[RH-Calvin]

Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.

[BerthaJones]

In programming, a keyword is a word that is reserved by a program because the word has a special meaning. Keywords can be commands or parameters. Every programming language has a set of keywords that cannot be used as variable names. Keywords are sometimes called reserved names .

[chiragpatel108]

Keyword is nothing but User's query which they search in search engine.

[Maitri_Shah]

Keyword is phrase that is used to rank your web content or page and make it possible for people to find your site via search engines results. They are used mainly in the website's meta tag and content to help increase the website visibility as well as ranking of your domain in search engines.

[sadianisar]

Keywords are the words that describes the content of the webpage/website. Search engines prefers keywords for ranking a website on SERP therefore keywords plays an important role in SEO.