How will you plan an SEO strategy for a website already affected by Penguin update?

[KateSteel]

How will you plan an SEO strategy for a website already affected by Penguin update?

[Jennifer Martin]

Penguin Update is basically to penalize the website which is having low quality or spammy Backlink. So the first step would be to do Backlink Audit and then SEO Audit of the website. One has to disavow the low quality backlinks and start building quality backlink with the help of content marketing.

[fayeseom]

Penguin update treats with scanning through link profile of a site. You have to check the links pointing the site by using tools like AHREFS and set up a rundown of low-quality links. You will have to try to get those links deleted like emailing the website admin. Assuming in some way or another, you are not able to remove a few links then we should use Google's disavow tool to devalue the remaining links from hurting the site. Aside from this, You will also have to plan a strategy to get some high authority links in order to increase the reputation of the site. This will doubtlessly help a site to recoup from the impacts of the Penguin update.

[CarolineMurphy]

Penguin update deals with scanning through the link profile of a site. We will check the links pointing to the site using tools like SEO Majestic and AHREFS and create a list of Spam and low-quality links. We will make every effort to get those links removed like emailing the webmaster. If somehow, we are unable to remove some links then we will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, we will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update.

[sadianisar]

Well remove bad and poor quality backlinks by using Google Disavow tool, improve thin content i.e. utilize optimized content for SEO purpose.

[Krishna Bangla]

Nice Information keep it up.