Negative Keywords

[ragaccessible]

Why should I use negative keywords and what are the benefits of effectively using negative keywords?

[rajanvefgus]

Google search engine don't give any benefits for using any Negative keywords. your search engine results will be decreased.

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[rosestorm]

negative keyword discovery is equally important, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements, so they only reach your best potential audience.

[fayeseom]

The benefits of effectively using negative keywords in your PPC campaigns include:

1. Improved click-through rate or CTR (percentage of searchers who viewed your ad and decided to click on it)
2. Improved conversion rate (percentage of users who clicked on your ad and went on to convert)
3. Improved Quality Score (a Google AdWords quality rating that affects the amount you pay for ads)

[mktcosmoedge]

Add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.

[Aegissoftwares]

If you don't want to show your ads to your user for some keywords so, you can add those kind of keywords in negative keywords section in google adwords. After doing these things Google will not showcase your add for negative keywords and it will definitely helps to improve click-through rate & conversion rate.

[geeky888]

Use negative keywords when you want to ensure that your ad doesn't show for a particular word. By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.

[chiragpatel108]

You can't use negative keywords for seo work because it decrease your rank as well as your websites visibility on search engine.

[sadianisar]

Negative keywords will lead your website to bring down their rank on SERP. Therefore avoid using negative keywords for SEO purpose.

[BerthaJones]

For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.

[CarolinaFlores]

Finding the negative keyword is very important in PPC Campaign. if our ad appear on site matching the nagative then it would only waste of money. we can find negative keyword using keyword planner and stop ad appearing on these keywords

[ragaccessible]

Thanks for the responses. I have actually found this blogpost on PPC management (http://www.demandwave.com/blog/three-essential-negative-keyword-best-practices-for-ppc-campaign-management/). I have made sometime to read and fully understand the importance of negative keywords.

[abdul01232]

If you use negative keywords, your websites rank will decrease your rank in SERP. So, avoid using negative keywords & use positive keywords which increases your website traffic.

[lokatto]

Try avoid using negative keywords because they are not good for ranking on Google. Good luck