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christinebreese
02-11-2017, 03:47 AM
how does Ad rank impact Cost-Per-Click?
wellliving
02-13-2017, 01:59 AM
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page quality and relevance.