HTTPS Encryption

[daikaads]

Why HTTPS encryption really help in increasing the ranking on Google SERPs? What is the concept behind that?

[davidweb09]

Because Google Make this SEO update.

[louistang]

As Google officially announced that HTTPS will give you a ranking boost. And this single applies to all sites, whether the website has personal data or not. It means you can get the benefit of HTTPS ranking boost even your website doesn't have any checkout page or login page.

Google has also updated Google Webmaster Tools to better handle HTTPS sites and the reporting on them.

But, understand the value of SSL or HTTPS URL, It's not just a ranking single for your website but its a security tool for your website that decrease the chance to be hacked or compromised. You can increase your user's trust and confidence using an SSL certificates.