How will you cross-check whether your SEO campaign is working or not?

[seohabitech]

The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

[airventsindia]

SEO is a slow process that requires patience and the right tools to monitor what works and what doesn’t. In order to reach your goals, there are several metrics you have to consider: keywords driving organic traffic, link building campaigns, competitors strategies and conversions.

They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links, and more to help analyze their SEO strategy and create road maps for success.

RECOMMENDED METRICS TO TRACK

Although every business is unique, and every website has different metrics that matter, the following list is nearly universal. Here we're covering metrics critical to SEO; more general metrics are not included. For a more comprehensive look at web analytics

1. Search Engine Share of Referring Visits
2. Search Engine Referrals
3. Visits Referred by Specific Search Engine Terms and Phrases
4. Conversion Rate by Search Query Term/Phrase
5. Number of pages receiving at least one visit from search engin

[friendhrm]

Th easiest way is to check if you've moved toward set goals. Doing any activity without setting a goal might not be effective way how to approach SEO or any other area in marketing or business. But to be more specific, I would look at increase in visits, unique visitors, and revenue (but this depends on the type of website - retail, content, blog?). I would suggest (from experience) to look at traffic by segments, consider seasonality, and attribute other marketing activities. I experienced that SEO agencies claimed all organic traffic as "SEO traffic" which might be very far from truth (e.g. increased spend in PPC results almost always in increased organic traffic, and so on). It usually also matters whether you want to see the truth or prove the point ;)

[sharmaroshni]

While every business is unique, there are some reports you'll want to monitor on a monthly basis regardless of the vertical you belong to, these include:
Organic Search Traffic – visits from non-paid search – year over year, and month over month.
Ranking Reports – core keyword ranking reporting – with historical comparisons.
Ecommerce Revenue – for sites with eCommerce, revenue by source reporting – year over year.
Lead Generation – aside from sales & revenue, what are the key goals for your site? Contact form submissions? Phone calls? Make sure you have the ability to measure, monitor and report on these every month.

[Educaindia2]

Very useful Information.

[sadianisar]

Use Google Analytics or Google Webmaster tool to check the results of SEO Campaign. These tools will describe how are your keywords ranking on SERP, website traffic, organic results, website insights etc.