jacky
03-30-2017, 07:10 AM
What is Influencer Marketing?
When it comes to recommendations about cheap unlimited hosting products and services, a 2015 Nielsen study found that consumers trust friends and family members’ opinions the most brands’ own websites second, and opinions posted online came in third. Third place might not sound so great until you consider that fully two-thirds of respondents trust consumer opinions posted online. That’s actually a pretty strong third-place finish!
But not all opinions posted online are equal. The opinions of bloggers, vloggers, and social media mavens who have gained large followings tend to have a bigger impact than a few random comments on a review site like Yelp or the occasional Amazon review. These “power commenters,” so to speak, reach a larger audience that most often is also a fairly targeted audience—readers and viewers who share not only common interests, but often have demographic commonalities as well. They have long-term relationships with their core followers, who trust their opinions and will come back to their blog, page, or feed to find out what’s new.
These popular bloggers, vloggers, and social media users are the influencers in influencer marketing. They’re leaders within their niches. Whether you actually hire or pay these influencers to promote your cheap unlimited hosting business or cheap unlimited hosting product, or you inspire them to talk you up by virtue of having killer shareable content of your own, you’re essentially getting the best of word-of-mouth marketing (good old-fashioned “have you heard about this?”) with the best of advocate marketing (people who already love your brand talking you up).
It’s even better than both of these, though, because if you properly vet your influencers (more on that in a second!), you’re also reaching the consumers who are most likely to want what you have to offer. The combination of authenticity and targeting is a big reason why influencer marketing brings in such a strong ROI.
When it comes to recommendations about cheap unlimited hosting products and services, a 2015 Nielsen study found that consumers trust friends and family members’ opinions the most brands’ own websites second, and opinions posted online came in third. Third place might not sound so great until you consider that fully two-thirds of respondents trust consumer opinions posted online. That’s actually a pretty strong third-place finish!
But not all opinions posted online are equal. The opinions of bloggers, vloggers, and social media mavens who have gained large followings tend to have a bigger impact than a few random comments on a review site like Yelp or the occasional Amazon review. These “power commenters,” so to speak, reach a larger audience that most often is also a fairly targeted audience—readers and viewers who share not only common interests, but often have demographic commonalities as well. They have long-term relationships with their core followers, who trust their opinions and will come back to their blog, page, or feed to find out what’s new.
These popular bloggers, vloggers, and social media users are the influencers in influencer marketing. They’re leaders within their niches. Whether you actually hire or pay these influencers to promote your cheap unlimited hosting business or cheap unlimited hosting product, or you inspire them to talk you up by virtue of having killer shareable content of your own, you’re essentially getting the best of word-of-mouth marketing (good old-fashioned “have you heard about this?”) with the best of advocate marketing (people who already love your brand talking you up).
It’s even better than both of these, though, because if you properly vet your influencers (more on that in a second!), you’re also reaching the consumers who are most likely to want what you have to offer. The combination of authenticity and targeting is a big reason why influencer marketing brings in such a strong ROI.