Hi

[sabashahid]

Hi guys this is my first post and I just want to ask a question if anyone of you know about seo can you please tell me? I want to start a site and write articles related to health but I need guidance so please if anyone could help me I would really appreciate that.

[friendhrm]

1. On-site optimization.

While SEO (Search Engine Optimization) is a popular term, a lot of people do not know what on-site optimization means. This is the process of ensuring that your website achieves acceptance by both viewers and search engines alike.

This can be achieved by putting the right keywords, key phrases, and tags on your site’s pages. This is what helps Google determine how to rank your website. In fact, according to this business buyer's guide to SEO, “Google needs to know the subject matter of a site in order to categorize it properly, so it looks at what’s actually on the pages to determine the topics that are covered.”

Related: How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.

2. Off-site optimization.

This refers to the process of trying to achieve a high rank for your website using external methods. This process is not done on your website the way on-site optimization is.

In this process, Google tries to make the sites it considers the “most authoritative” or “most important” to rank highest when a particular term is searched. Most times, a site’s perceived authority or importance is determined by how many other sites are linking to it.

So, having links to your site appear on large platforms and popular blogs helps your website rank higher with Google.

Related: Use App Indexing to Boost Your Google Ranking

3. White-hat SEO.

This term refers to the application of different, legal optimization techniques to drive greater traffic to a website, in order to achieve high rank on search engines. The intended traffic here is human traffic.

Some of the these techniques are back linking, keyword analysis, and link building. The objective is to increase the popularity of the site through writing good content that other sites can link to, thereby increasing your site’s rank.

Related: These 9 SEO Tips Are All You'll Ever Need to Rank in Google

4. Black-hat SEO.

This SEO technique involves the use of illegal techniques to achieve the same objective, high ranking. Those who practice black-hat SEO break Google's rules to achieve raise their website's rank. It is the direct opposite of white-hat SEO practices.

Some of these techniques are:

Keyword stuffing
The use of invisible text
Creating fake pages to get the desired back links
Using doorway pages
Page swapping
This method, while seeing increased use, is still illegal and is not the best way to grow your online business. Black-hat SEO can get your online platform banned from the ranks of search engine results, frequently just after you have raised your site's visibility.

[sadianisar]

Get knowledge about On-Page SEO first and then Off-Page SEO and then implement on your website.