How should merchants promote their ecommerce sites?

[jhonsmith123]

There are lots of ways this can be done, but for any business there are two no-brainers. The first is to promote the site to all existing customers - if they don’t know that you sell online, they will go elsewhere. If they use your site and like it, they will probably tell their friends. So "Order online at" and your web address should be on every piece of literature and advertising that a company produces.

The second is to register with search engines. It may take a little time, but it's often free and can produce good results. Just remember that your site will register more effectively if the pages are generated in HTML, rather than being dynamically generated from a database. In our customer's experience this can affect traffic to your site by around 50%.

[katherinwatsonj]

You can run some advertising campaigns, facebook ads, google adwords... for promote it fast.

[sanjalisharma89]

There are some ways that merchants can take credit cards across the net. The first is by capturing card details securely, transmitting them to the desktop PC and then processing them through a normal PDQ facility. This option is only suitable if the ecommerce software has the appropriate security and is bank-approved. It costs the least and minimises change and hassle for an existing business.

The second option is to process card payments in real time on the internet. Service providers include NetBanx, Secure Trading, WorldPay, Secpay and Datacash. You will need a merchant account and will generally have to wait for the money, but the PSPs charge you to process everything on your behalf. This can be suitable for medium and high volume sites.

[davidnguyen]

You can run paid campaigns with google adwords, facebook ads or drive traffic from famous blogs with guest posting, from famous forums, set up advertisement on famous forums

[Ritika gosh]

Content marketing is the technique of attracting site visitors (read potential customers) by providing good quality content, like how-to blog posts. There are a few key ingredients to improve your ecommerce store's blog and make it something worth sharing: Offer good and relevant content, make sure it's visually appealing, show your products in action, keep it short and snappy, and show them behind the scenes.