To increase rankings, what things should not be performed to avoid a penalty?

[ColleenWilliams]

To increase rankings, what things should not be performed to avoid a penalty?

[sinelogixweb]

Black Hat SEO- Keyword Over stuffing, keyword density, duplicate content

[PaulaEdwards]

You can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the*****link from social media, forum posting, article submission, guest posting, and blog commenting.

[jane1]

Avoid black hat techniques and always follow google webmasters guidelines for optimization of websites, be user friendly and provided them right information without any misguide.

[alliecandy]

Black hat seo is not prefer which leads to penalize the website.

[CarolineMurphy]

First of all, you will have to follow each and every guideline of Google and need to do an ethical SEO. You should not be performed below black hat techniques to avoid a penalty:

1. Keyword Stuffing
2. Doorway pages
3. Hidden Text
4. Clocking
5. Duplicate content
6. Link exchange
7. Buying backlink
8. Irrelevant backlink

[sadianisar]

To increase ranking, avoid Black Hat SEO techniques, avoid over optimization, avoid low quality content and backlinks.