Define Hummingbird And How Does It Affect Seo? [Archive]

virginoilseom

08-01-2017, 01:37 AM

Whilst Panda and Penguin were changes to a part of the old algorithm, Hummingbird is the new algorithm, which is made up of more than 200 factors that can affect ranking and search. The biggest changes were made with a sharp eye on mobile and that’s not surprising given the explosion of the mobile market in recent years.

Not much really, unless you’re bending or breaking the rules, a white hat approach will mean that SEO shouldn’t be affected. Despite the tired old cries of “SEO is Dead!” doing the usual rounds online, if you’re a publisher of quality content then Hummingbird will make no difference. For SEO professionals, it’s actually a good thing as it helps to weed out the black hats that make outrageous (and unfounded) claims that they can get your site on page one of Google search results within a week.

For content publishers and writers, Hummingbird is also a good thing, so long as the content being produced is worthwhile. The algorithm is intended to help get rid of irrelevant content and spam and put more weight on industry thought leaders and influencers.