What is the meaning of competitive analysis?

[bangalorewebgur]

What is the meaning of competitive analysis?

[Nas]

Analyzing competitor's strategy and determining their strengths and weakness is known as competitive analysis.

[RH-Calvin]

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.