I’ve been diving deeper into our ad monetization strategy, and right now I'm worried we lack flexibility — when we sell directly, we miss out on demand from programmatic buyers, and our fill rates are often inconsistent.
That’s exactly why considering an SSP makes a lot of sense. There’s a great breakdown on how supply-side platforms work at the core of this page best SSP for ctv publishers https://geomotiv.com/industries/adtech/ssp/ it explains how an SSP can aggregate your inventory, run real-time auctions, enforce floor prices, and let you connect with a variety of demand sources like DSPs and ad networks so you maximize yield without micromanaging every deal.
That’s really helpful — so instead of manually negotiating with advertisers, we could leverage technology to optimize pricing, improve competition, and let demand decide the value of our inventory.
'm glad I could help, because it's really important and they helped me a lot.
