If you look at how the U.S. betting scene works, brands spend a fortune acquiring customers only to lose them two weeks later. That’s why the SBC Americas article about soft2bet is interesting. They argue that the key to scaling in the U.S. isn’t bigger sign-up bonuses; it’s keeping users active inside the app. And honestly, they’re right. Gamified features, rewards, quests, and interactive elements are the kind of things that actually build loyalty. American users expect entertainment, not just a place to place bets. It’s refreshing to see a company acknowledging that engagement drives retention far more effectively than aggressive marketing.
