Lately I’ve been thinking a lot about personal branding in tech. A couple of years ago I started working as a junior data analyst, and I honestly believed that just doing good work would be enough. But then I noticed that people who were speaking at small meetups, writing short posts about AI trends, or even just sharing their learning process on LinkedIn were getting way more visibility. It made me wonder: how do you build a personal brand in the tech industry without it feeling fake or forced? I don’t want to pretend to be an “expert,” but I also don’t want to stay invisible. How did you approach this?
I get what you mean. I used to think personal branding was just self-promotion, but it’s more about sharing your journey and perspective. In tech, especially in AI and ML, things change so fast that even documenting what you’re learning can add value. I started by writing short posts about problems I solved at work and tools I was experimenting with. It helped me connect with others in the field. There’s a good read here https://www.womentech.net/breaking-a...vvy-women-2025 — it talks about practical ways women in tech build credibility in AI and ML, but honestly the advice works for anyone. For me, consistency mattered more than trying to look impressive. Small steps, real stories, no pretending.
Interesting thread. I’m not deeply into tech, but I’ve noticed the same pattern in other industries too. People who openly share what they’re learning seem to grow faster, even if they’re not the most experienced yet. Maybe personal branding today is less about showing off and more about being visible and approachable. It’s kind of like building a reputation in your local community, just online. I think as long as it reflects who you really are, it won’t feel forced.
