juliaalan
Registered User

The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which are going to take you to alternative...

Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with...

Keyword proximity in SEO refers to the space between the two words, that is how close the words are placed in the text, if the two words are placed...

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or...

The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google’s top results. Think of it like a probation...

Search Engine Result Pages (SERPs) are the webpages that search engines display after a searcher inputs a question or query into their platform. ...

The robots.txt file is a text file that defines which parts of a domain can be crawled by a Webcrawler, and which parts can't be. In addition, the...

The term “crosslinking” is used in several ways when referring to websites. Most commonly, crosslinking refers to the process of linking between two...

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and...

A domain name is your website’s equivalent of a physical address. It helps users find your site easily instead of using its internet protocol (IP)...

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting...

If you have ever wondered how search engines like Google scout websites and decide which ones should rank higher than the others, Googlebot is one...

Google is basing its latest algorithm update on a technique/tool created last year called “Bert.” “Bert” stands for Bidirectional Encoder...

Paid search results are for companies who want to appear at the top of the SERPs immediately by setting up ad campaigns. Despite the notification in...

Organic search refers exclusively to the unpaid results. Organic results are ranked algorithmically as opposed to ads which marketers purchase. ...

Bounce rate is a web analytics metric that measures the ratio between single-page sessions with no user interaction events and all sessions. ...