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You might have heard of VPNs before but haven't used it yet. When you are using the Internet, you can never be sure if someone is snooping your data,...

Keyword frequency refers to how often a keyword appears on a given webpage or within a piece of content. The more frequently a keyword appears in a...

HTML sitemaps use anchor links to list all of a website’s URLs by category to help visitors quickly find a specific page. Tackle Warehouse, for...

Google Sandbox is a filter that is assumed to have been inserted on new websites. With Google Sandbox being placed on a website, the site’s rankings...

Search engine submission is the process of making a request to a search engine that a website be included in its index Unlike search engine...

The robots meta tag provides instructions to web crawlers (robots). It is an alternative to a robots.txt file and is implemented on a page-by-page...

A private blog network (PBN) utilizes a network of websites to build links to and influence the authority of a particular or central website. The...

The definition of LSI keywords states they are the keywords that are semantically related to your target (or focus) keyword. But, they are not...

In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your...

Event tracking is a method that is available in Google Analytics. It lets you record user interactions with various web elements like a menu system...

The number of linking websites has an impact on Domain Authority. But quality is even more important. Links from websites that have a high Domain...

An API is a set of programming code that enables data transmission between one software product and another. It also contains the terms of this data...

Google AdWords Express is a platform that has undoubtedly provided a big sigh of relief to the business owners facing tough times using the normal...

Seed keywords, (also known as head keywords), are the primary keywords which are most relevant to a business. They typically consist of one or two...

Ad extensions of Google Ads are an important part of our ads to consider, since expanded to add the announcement, adding more information than the...

1) Crawling A web crawler, or what those in the SEO world call spiders or bots, is an automated program that follows Google’s algorithm to examine...

Distance between search terms as individual words. For example, if the search term is ‘surgeon Bilbao implants’, the keyword proximity would be one...

No click, or zero-click, searches are a search engine result page (SERP) that displays the answer to a user’s query at the top of a Google search...

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website,...

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you...

A robots.txt file is a set of instructions for bots. This file is included in the source files of most websites. Robots.txt files are mostly intended...