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A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links...

Before we start digging into the best domain extensions for SEO, let’s discuss what a domain extension is. A domain extension is also referred to as...

Paid search works essentially like an auction. When someone conducts a search, the search engine will look at the keywords included in the query to...

A private blog network (PBN) is a network of websites that only exist to link to a central website in order to influence that website's authority in...

Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by...

An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each...

RankBrain is a major part of the Google algorithm that uses artificial intelligence and machine learning to learn about users and how they respond to...

Google Sandbox is the period that a new site has to go over before it can rank in the top position on the SERPs. This waiting time is not a penalty....

Think of a meta tag as a short summary of your page. It can be used for both search engines and users to preview page content. Essentially, what is...

Google Web Stories elevates publication content by transforming standard reports and blog posts into a vibrant and engaging experience for your...

Contextual backlinks are links placed within the body of text on a website as opposed to being placed within the header or footer. A contextual...

Long-tail keywords are unpopular phrases that users only search a few times per month. We call them long-tail because they fall in the long,...

The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query versus all the other...

Having HTML sitemaps on websites isn’t just to up your search engine visibility, however. Users of the website also find it helpful to see the full...

Content Marketing is a way to engage your audience and raise your number of clients based on relevant and valuable content creation. This strategy...

Bounce rate is a web analytics metric that measures the ratio between single-page sessions and all sessions. Google does not use bounce rate in their...