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Affinity audiences. With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits. Affinity...

RPC is a Metric in Google Analytics under the Adwords section. RPC Definition: RPC or revenue-per-click, the average revenue (from ecommerce sales...

Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually...

Good backlinks come from web pages that are relevant to your page's topic: The first metric that you can use to determine a good link is the page's...

White hat SEO techniques are heroes — tactics that work within search engines' terms of service to improve a site's search engine results page (SERP)...

“Organic backlink” is just a fancier way of saying natural backlink. In other words: It's a link that's naturally placed by a real person on their...

Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own...

SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your...

In-Page Analytics is a Google Chrome extension that lets you see some parts of your Google Analytics data right there on your website, no need to go...

Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. If...

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages...

Search engines essentially act as filters for the wealth of information available on the internet. They allow users to quickly and easily find...

Event tracking refers to the registration, documentation and presentation of events. Events are defined as special forms of user interaction -...

Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad's...

If you still don't have activated the Recommendations on your Facebook Page here is how to get Facebook reviews tab: Open your Facebook page and go...

While black hat SEO is not illegal, it does violate webmaster guidelines set out by search engines. In other words, it's still against the rules....

An outbound link, also called an external link, is a link from your website to a different website. ... The best way to keep people from leaving your...

Check the Current Speed of the Website. ... Optimize Your Images. ... Don't Scale Down Images. ... Compress and Optimize Your Content. ... Put...

Crawling and indexing are two distinct things and this is commonly misunderstood in the SEO industry. Crawling means that Googlebot looks at all the...

Avoid Using Duplicate Content. Improve Your SEO Rankings with Unique Images. Add Alt Tags to Your Images. Optimize Your Image Titles. Become a...

A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the...

#1: Forgetting that faster is better. The first thing we'd like to touch on is site speed. ... #2: Trying to rank for the wrong keywords. ... #3:...

Your Page is Currently Unpublished. The first and most common possible reason your page isn't visible is because it's unpublished. When you create a...

Page Visibility At the top, the page visibility function controls whether your entire Facebook business is public or private. When your Facebook...

It's Isolated From Any Meaningful Content. Posting any kind of link without content accompanying it is bad—it doesn't matter if you do it in a blog...

PDFs can be crawled as though they are web pages by search engines. ... Google can still index them, but they don't give the search engine everything...

If you have a manual action against your site for unnatural links to your site, or if you think you're about to get such a manual action (because of...

Optimizing copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword...

Ahrefs: SEO Keyword Tool. Google Search Console: Top SEO Tool. SEMRush: Marketing SEO Tools. KWFinder: SEO Keyword Tool. Moz Pro: SEO Software....

Keyword stuffing is widely condemned by search engines, and the activity could lead to a search penalty. In other words, if you fill your page with...