How can improve the landing page quality?

How can improve the landing page quality?


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- Make it congruent with your ad. Most important.
- Keep it clean. Not too much info. No videos. Keep images light (use .jpeg’s). All you want to do is to get visitors to perform a certain action, be it subscribing to an email list, or clicking through to an offer. Too much colour and movement will distract them.
- Have a strong call to action. (CTA)
- Keep everything “above-the’fold”. In other words. your headline, opt-in box, CTA, should all be visible to the visitor, without them having to scroll down to see it.
- Test! Split test your landing pages, work on one element at a time. E.g. test colour schemes, fonts, headlines, sub-headings, optin-boxes, CTA’s. Always keep striving to improve click through/optin-in rates.
The higher the CTR the better the quality score.

You can improve your landing page experience by taking any or all of the following steps:
Offer relevant, useful and original content. ...
Promote transparency and foster trustworthiness on your site. ...
Make mobile and computer navigation easy. ...
Decrease your landing page loading time. ...
Make your site fast.

Focus on Speed
Mobile-First Design
Optimize for Customers, Not Conversions

1. Focus on Speed
2. Mobile-First Design (For Most)
3. Optimize for Customers, Not Conversions
4. Be a Minimalist
5. Personalize with Purpose
6. Test the Little Things

Offer relevant, useful and original content. ...
Promote transparency and foster trustworthiness on your site. ...
Make mobile and computer navigation easy. ...
Decrease your landing page loading time. ...
Make your site fast.