What is Lead Generation?

What is Lead Generation?

Lead Generation is the process of attracting and converting strangers into prospects. You want your prospects to indicate their interest in your product and service and hopefully turn into a customer.

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Lead generation is the process of identifying potential customers for your business or service and guiding them into your sales pipeline. The goal of lead generation is to pre-qualify interested buyers, filling your sales pipeline to help close deals more quickly.

Lead generation is a marketing technique or process of creating interest in a customer's mind for any product/service to turn that interest into a sale.

Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they're ready to buy.