What Is Google Penalty? and how does it impact the site?
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What Is Google Penalty? and how does it impact the site?
A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics.
Google Penalty is Punishment against website, it will effect complete website health.
like SERP Get down
Domain and page authority get down
For using search console we can find our website penalized or not
using disavow tool we can remove from bad backlinks
So need to follow our google guideline
A Google penalty means that the rankings for your targeted keywords have dramatically dropped or that your website is no longer listed in the search results at all.
Google’s job is to provide the most relevant search results. From Google’s point of view, any website that tries to manipulate the search results is harming the Google product.
A Google penalty is the result of a highly evolved, constantly changing algorithm that Google utilizes to crawl and inspect websites.
Actions that might lead to Google penalty:
- Malicious actors on Websites like Spyware, adware, or viruses
- Hiding links or text from users
- Cloaking -displaying a different version of a webpage to the search engine bots
- Deceptive redirects (when a visitor is automatically taken to another page without clicking anything)
- Pages loaded with irrelevant keywords
- Keyword stuffing
- A substantial amount of duplicate content
The list of Google penalty triggers is extensive, but they can easily be summed up: penalties are triggered by any action a website takes to fool a search engine or harm the user experience in some way.
If you will not do work according to google guidelines then google will penalize your website and through this way website ranking, traffic will lost from the Google.
After Google penalty, a website disappear from search results.