What is Quality Score and Ad Rank, Is they are important aspects of Google Ads?
What is Quality Score and Ad Rank, Is they are important aspects of Google Ads?
Yes, they are important aspects of Google ads.
Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:
Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical Google Ads account performance.
As complicated as the Google auction seems, the way they calculate Ad Rank is actually pretty simple. Your Ad Rank is bid multiplied by quality score, and it’s calculated for every single query. An advertiser won’t necessarily pay how much s/he bids, but will only pay enough to beat the advertiser who ranks below. A quick chart is outline below to help visualize.