Steps to Build a Strong Social Media Strategy

• Define Your Goals
Without a target in mind, it will be hard to make progress

• Define Your Target Audience
Study your target audience's demographics, location, and interests

• Choose The Platform
Find out which social media
platform your target audience uses

• Audit Your Performance
Analyze what content
works and what does not

1. Be Clear on Your Target Audience
2. Know Your Social Media Goals
3. Share Engaging Content
4. Be Social
5. Test your results

I would like to suggest that you Creating a social media marketing strategy.

Evaluate your current presence
Identify your ideal customer
Research your competition
Set SMM goals
Create and curate content
Measure your success

I would also do keyword research and seo of social media . Have multiple campaigns to see which ones do best.