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The Ultimate Guide to Choosing the Right E-Commerce Platform for Your Business
Do you want to have your own eCommerce website? This ultimate guide helps you choose the best eCommerce platform for your business.
Choosing the Right E-Commerce Platform for Your Business
Getting the right E-Commerce platform to build your online business on can seem like an intimidating task, but it doesn’t have to be that way. In this ultimate guide, you’ll learn how to choose the right E-Commerce platform based on your business needs, which will ultimately save you both time and money down the road. The more research you do and the more questions you ask yourself, the more likely you are to find the perfect fit for your business! Let’s get started!
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What is an E commerce Platform?
An eCommerce platform is a foundational element of any online store. Ecommerce platforms make it easy for store owners to add and manage products, customers, and orders while ensuring that they are adhering to local laws and government regulations.
These platforms are online marketplaces designed specifically for eCommerce companies. An eCommerce platform is like a store: it allows you to showcase your products, customize your storefront and accept payments from customers.
Some of them even offer fulfillment services, so you can warehouse and ship your products from one central location instead of dealing with multiple warehouses and shipping companies.
Many eCommerce platforms will provide you with professional templates in order to help design your website as well as educate you on best practices. Most platforms also offer 24/7 customer support so that you can get answers right away if something goes wrong or needs updating.
This means that finding an eCommerce platform that fits your business will take time and research. Do not rush into choosing an option! Make sure you find a provider that aligns with your goals, budget, and vision in order to provide you with a positive experience from day one!
Why use an eCommerce platform?
Using an eCommerce platform has benefits that range from increased productivity and efficiency, improved marketing capabilities, better inventory management, and much more. But when it comes down to it, eCommerce platforms are all about convenience.
For instance, if you’re selling on more than one platform you’ll need an eCommerce platform like Shopify or Bigcommerce in order to keep everything organised and up-to-date. If your business grows past a certain point of sales volume or products offered (as most businesses do), having an eCommerce platform will enable you to handle all aspects of your operation under one umbrella with ease.
The benefits of using an eCommerce platform include a reduction in cost and human resources needed to set up, maintain, and promote your business. Platforms also provide an easy way for you to list and sell products. Plus, platforms offer a streamlined interface that you can use to control many aspects of your online storefront through one simple management system.
If you’re thinking about starting an eCommerce site but don’t know where to begin, read on! In our guide, we’ll go over what it takes to run an eCommerce business as well as some pros and cons of using third-party platforms. This will help you make an informed decision before launching into a new venture.
Which is the best eCommerce platform for your business?
You’ve got your eCommerce business all set up and ready to go, but which eCommerce platform should you use? There are plenty of options out there, with Shopify, WooCommerce, Magento, and BigCommerce being the most popular platforms to work with these days. But which one truly is the best? Here we will break down all the pros and cons of each platform so you can determine which one will be best for your business in 2022 and beyond.
Shopify
Whether you’re an established company or just getting started, Shopify has got you covered. When it comes to selecting a platform to help run your eCommerce operation, there are three important things to keep in mind: 1) ease of use; 2) scalability, and 3) design.
Shopify is one of very few platforms that excels in all three of these areas. If you’re just starting out with no technical knowledge, don’t worry. While building out a site with Shopify may take some time and practice, it doesn’t require any specific technical knowledge to get off on the right foot.
Easy to use and a low-cost option, Shopify’s plug-and-play eCommerce platform has made it easy for beginners as well as large brands to design, build and launch their online storefronts. With a streamlined interface, Shopify makes it easy to create an online store without any technical knowledge or coding experience.
While you can choose from hundreds of templates or work with Shopify’s internal design team to develop custom themes, you also have access to thousands of apps that allow you to do anything from collecting customer data to selling inventory directly on social media platforms like Facebook and Instagram. The store options are endless.
Magento
Although Magento may be one of the oldest eCommerce platforms on our list, it also has a lot to offer. One of its biggest strengths is that it has one of the largest user bases in eCommerce and with almost one billion downloads from their own website alone, that base of potential customers can’t be ignored.
It also comes pre-built with everything you need to build an online store right out of its box and even comes with a large range of extensions you can use to grow your store further and cater to more customer groups. There are a few notable downsides, though — the system isn’t as easy to use as Shopify or WooCommerce, those looking for extensive features may appreciate Magento’s depth.
WooCommerce
Compared to Shopify, WooCommerce has more than 20% of the market share and higher flexibility as an open-source platform. It is also an open-source ecommerce platform.
However, some experts advise choosing Shopify as a more established eCommerce platform because there are various professional themes available to streamline tasks like collecting customer data.
That being said, while Shopify may be easier to build a store with, WooCommerce offers much greater flexibility down the road when it comes to customising your online shop.
BigCommerce
Our favourite eCommerce platform overall, BigCommerce gives you a powerful combination of features and ease of use. You can have a professional-looking storefront up and running in no time with BigCommerce.
And, its drag-and-drop builder makes it easy to customise your site to give it that unique look and feel. Furthermore, BigCommerce’s extensive reporting options mean you can track performance metrics like average order value and conversion rates to help improve results over time.
Conclusion
A solid e-commerce platform is essential for any business looking to expand into online sales. Regardless of your business’s specific needs, you want a platform that has lots of flexibility and features that match your company’s goals.
Once you have picked a platform, it’s time to get help from eCommerce companies in Dubai. These companies will be able to build your z store as per your requirements. They can also create additional functionalities with your help or suggest additional functionalities which you might find useful for making online sales at another point in time.
Make sure that when you hire an eCommerce developer, you check their previous work and reviews given by their existing clients. That way, you will know how good they are at delivering results that are satisfactory to both parties concerned: The client and their customers.
If they fail to meet your expectations in any way, take necessary steps such as letting them go and finding someone else who can deliver better results from the beginning on.
