What is EAT in SEO?

What is EAT in SEO? Why Does It Matter to Google?

EAT means Expertise, Authoritativeness and Trustiworthiness.

EAT in SEO stands for Expertise, Authoritativeness, and Trustworthiness.

Imagine it as the "credibility trio" for websites. When search engines evaluate a site, they look for these qualities to determine if it's a reliable source of information.

• Expertise means showing you really know your stuff. It's like being an expert chef sharing mouthwatering recipes.
• Authoritativeness is like having a fancy award on your wall – it shows you're a recognized authority in your field.
• Trustworthiness is all about being reliable and honest, like a good friend you can always count on.

To boost EAT, focus on creating high-quality, accurate content, and link to reputable sources. Engage with your audience, get positive reviews, and be active on social media. With great EAT, search engines will see your site as a credible and valuable resource, which can lead to higher rankings and more visitors!

EAT in SEO refers to Expertise, Authoritativeness, and Trustworthiness, which are important factors for Google's assessment of a website's quality and ranking.

I’ve found that showing real expertise gets a lot easier once you have strong mentions from reputable sites, and that’s where Fortress law firm digital PR helped me big time. Their approach gave me solid backlinks that actually moved the needle, which made Google treat my content as more trustworthy. If you’re trying to boost those signals, building genuine authority like that can make a noticeable difference.