Top digital marketing tools that are widely used and considered effective in 2023

Google Analytics: Comprehensive website and app analytics.

SEMrush: SEO and competitive analysis tool.

Mailchimp: Popular email marketing platform.

Hootsuite: Social media management and scheduling tool.

Buffer: Social media content scheduling with analytics.

Canva: User-friendly graphic design tool.

HubSpot: All-in-one inbound marketing and sales platform.

Moz: SEO tools for keyword research and link analysis.

Ahrefs: Comprehensive SEO toolset for backlink analysis and more.

Google Ads: PPC advertising on Google's search and display networks.

Facebook Ads Manager: Create and manage Facebook and Instagram ad campaigns.

Buzzsumo: Find trending content and influencers.

Sprout Social: Social media management with analytics.

Unbounce: Landing page builder for high-converting pages.

Crazy Egg: Heatmaps and user behavior analytics for website optimization.

I've got a huge list of AI tools if anyone wants a copy and a lot include hosting now

Semrush
Google Analytics
Canva
Hubspot
Mailchimp
Hootsuite
Google Ads
Google Trends
Ahrefs
Screaming Frog

I’ve used a lot of these tools over the years, and they’re all pretty solid! Google Analytics has been a lifesaver for tracking traffic, and SEMrush has really helped with competitive insights. One tool I want to mention that’s been a game-changer for me is an Email Checker. I was running an email campaign last year and didn’t realize how many invalid addresses I had on my list. Using this tool saved me from a lot of bounce-backs and improved deliverability. As for Hootsuite and Buffer, they’ve been great for streamlining social media posts, while Canva makes designing content super easy.

In 2023, top digital marketing tools include Google Analytics 4 for insights, SEMRush for SEO/SEM, HubSpot for CRM and automation, Canva for design, Hootsuite for social media management, Mailchimp for email marketing, Ahrefs for backlink analysis, Buffer for scheduling, Slack for team collaboration, and Hotjar for UX insights.

I’ve cycled through most of these tools depending on the project, Google Analytics, SEMrush, even Ahrefs, but one area I kept overlooking was email list quality. I got burned doing a cold email push a while back because too many of the emails bounced. It didn’t just tank deliverability; it also triggered spam filters on future campaigns, which was brutal. Started cleaning lists before every campaign since then.

What’s helped me lately is using an email verifier website that checks for dead or fake addresses before I send anything. Cut down my bounce rate big time and email stats look far healthier now.

Google webmaster tools, analytics, Google adw