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Recent SEO updates heavily emphasize user-centricity and AI integration. Google's core updates, like the March 2025 rollout, prioritize helpful, reliable content and strong user experience (Core Web Vitals). AI Overviews (formerly SGE) are changing SERP layouts, demanding content optimized for direct answers. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) remains crucial, with a focus on first-hand experience and authentic content over AI-generated spam.
I’ve seen a noticeable shift after focusing more on helpful content and trimming outdated pages. Also saw better results when making product reviews more personal and less keyword-stuffed.
I’ve been noticing some changes too, especially with how AI seems to be shifting search intent. Found this breakdown super helpful: https://crowdo.net/blog/ai-search-wh...we-do-about-it — it talks about how AI is changing how people find info and what that means for SEO. It gave me a few ideas on how to adjust my content so it still shows up where it matters.