Social Media Ad Formats 2025

Social media ads in 2025 are increasingly dynamic and immersive. Video ads (short-form and long-form) dominate, alongside highly interactive formats like playable ads and AR filters. Personalized carousels and shoppable content directly within feeds are common. Expect a continued rise in creator-led ads and integrated in-app commerce, blurring lines between content and conversion.

Absolutely agree. The shift toward immersive and interactive content is reshaping how users engage with ads. I’ve also noticed how platforms are prioritizing creator-driven formats—people trust familiar faces more than polished brand ads. It'll be interesting to see how AI tools further personalize ad experiences in the coming years.