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Google rolled out the August 2025 Spam Update on August 26, 2025, to improve search quality by targeting spammy and manipulative practices globally. This "normal spam update" focuses on violations of spam policies, rather than broad content assessments, and aims to remove or demote low-quality and deceptive content.
I noticed longer, helpful blog posts gained traction while thin content dropped. Updating older articles with fresh info and tightening up internal links helped recover some of the lost traffic fast.
Same here, I noticed weird ranking drops on pages that were doing fine for months. Could be tied to authority signals shifting or Google messing with intent matching again. I found this post helpful for figuring out what kind of delays and changes to expect after updates: https://crowdo.net/blog/how-long-to-...n-google-2025/. Breaks it down with real timelines and factors, made it easier to not panic too soon.