Best practices for inward marketing

Hi guys

I am a webmaster and I would like to boost my authority with inward marketing (or inbound marketing). I read an article about it on a French website and I am looking for your expertise on the matter.

How to do it properly ? Is SEO a good channel ? Or do you need to leverage social media (LinkedIn, TikTok...) ? I am just trying to understand the scope of the work here.

Would love to hear real experiences. What worked, what did not, and what ended up being a waste of time.

Thanks a lot for your time :)

Guillaume.

By the way, here is the article in case you are interested : https://rank-studio.com/strategie-inward-marketing/. It is in French but it is still pretty informative.

I get the best results by publishing useful content regularly, answering common questions, and repurposing it into short posts for social platforms. Consistency matters more than being everywhere.

I’ve had solid results using Reddit link building to get more eyes on niche content without it looking forced. The posts blend in because they’re made from high‑karma accounts, and the traffic feels way more genuine than what I got from regular backlink gigs. The monthly reports were handy too, since I could see which subs actually moved the needle.