Our domain already has SPF, DKIM, and DMARC configured, and we're now considering adding BIMI. For organizations that have implemented it, did displaying your verified logo improve brand recognition or user trust? How difficult was the setup, especially with SVG validation and certificate requirements, and did you use a BIMI record generator to simplify the process?
BIMI is useful, but only after the basics are really clean.
SPF, DKIM and DMARC do the real work. BIMI is more like an extra trust signal for brands that already have proper email authentication. For a small site, I’d fix DNS records, sending sources and DMARC alignment first. Then maybe test BIMI on the main brand domain, not every campaign domain.
I implemented BIMI and saw improved trust from recipients. BIMI logo validator streamlined logo verification, ensuring compliance with SVG and VMC standards. This made the setup far less complicated than I thought.