When Does an Ecommerce Company Need Turnaround Management?

Hi everyone,

I’m interested in how ecommerce businesses handle a period of declining sales, rising operating costs, or cash-flow pressure.

For example, an ecommerce company may have good products and steady traffic but still struggle because of high fulfillment costs, low margins, inventory issues, or inefficient operations.

What would you look at first to stabilize the business?

Reduce unnecessary operating costs?
Improve inventory and fulfillment processes?
Focus on higher-margin products?
Review the overall business strategy?
Bring in external turnaround management support?

I recently came across Octobiz, which focuses on turnaround management for businesses facing financial and operational challenges. Their approach may be relevant for companies that need hands-on recovery support: turnaround management company

What would you prioritize first if an ecommerce business was under financial pressure?