EV SSLCertificate- A New SSL Certificate is on a way.

Web-based businesses face a crisis in consumer confidence because of phishing scams. But because of a new kind of SSL certificate, Web sites will be able to definitively demonstrate their identity, and customers will be able to confirm the identity of trusted sites.
Extended Validation SSL (EV SSL) certificates represent more than a year's effort by an industry consortium called the CA/Browser Forum. EV SSL certificates can facilitate online commerce by increasing visitor confidence and greatly reducing phishing's effectiveness.
Many online shoppers understand that the little lock on the browser means transmissions are encrypted and therefore protected from spying eyes, but how do they know they reached a reputable site?
Two issues must be addressed. The first is to identify a new category of SSL certificate that ensures a site owner's identity, and the second is a browser interface that makes it easy to see the identity when it's known and recognize when it isn't. EV SSL certificates are the new certificates in question.
The CA/Browser Forum, with more than 20 leading browser manufacturers and SSL providers, has created a standardized authentication process that any certificate authority must follow for EV certificates, including independent audit to confirm compliance.
Original Source : http://websitessl.blogspot.com/2010/11/new-ssl-certificate-is-on-way-ev-ssl.html

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