What is reverse search engine optimization and how is it done?

What is reverse Search Engine Optimization and how is it done? How does it help to reverse a company's negative image or online reputation?

thanks

Reserve search engine optimization a relatively new jargon?! Anything you do to spam your website and it is obviously noted by the search engines.

Reverse SEO has become one of the most effective strategies for minimizing the impact of bad publicity within the search engines' organic listings.

The reason we use reverse SEO is based upon current societal trends. Many of customers are likely to research company on Google, Yahoo, or Bing before purchasing a product or service from you. When they find reviews, they tend to believe them. Unfortunately, there are few barriers that prevent people from posting negative reports online about your business.

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Originally Posted by ahsima

Reserve search engine optimization a relatively new jargon?! Anything you do to spam your website and it is obviously noted by the search engines.

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Thanks ahsima for providing me good information about reverse Search Engine Optimisation.