How to influence Google SERP listing style?

I am littlebit confuse about that. can anyone solve my query?

I have noticed via searching for various terms in Google that on some pages Google displays a neat path to the given referenced page like below. In all other cases a usually ugly url is displayed.

My question is simple and direct. Is there anything we can do SEO wise to influence how Google (and perhaps other SERP's) appear? I would guess one needs to provide a category structure to Google somehow right? Would this be an META tag entry?



Thanks in advance,

Hi Friend,
If Google thinks that the meta description is relevant to the surfer’s query, it will generally use that (usual caveats about recently added/altered text may not be indexed immediately). If the description doesn’t look relevant to the query, it will use either the DMOZ description (if you’re listed there) or an extract from the page contents.

Craft your page title and meta description. The biggest mistake is to have no title and no meta description at all. ...
Include keywords. ...
Use microdata markup. ...
Get a nice url in title case. ...
Encourage sitelinks.

Search engine optimization (SEO) is often about making small modifications to parts of ... impact on your site's user experience and performance in organic search results. ... In fact, the vast majority of sites listed in our results aren't manually submitted for ... Using heading tags only for styling text and not presenting structure.

Craft your page title and meta description. The biggest mistake is to have no title and no meta description at all. ...
Include keywords. ...
Use microdata markup. ...
Get a nice url in title case. ...
Encourage sitelinks.

Here are 10 free ways to improve your Google search rank. ... July, and while it said the “speed update” will only affect a small percentage of sites, ... up in relevant local searches, make sure you claim your Google My Business listing, ... phrased in a natural conversational style rather than single keywords.

Craft your page title and meta description. The biggest mistake is to have no title and no meta description at all. ...
Include keywords. ...
Use microdata markup. ...
Get a nice url in title case. ...
Encourage sitelinks

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